The Los Angeles Rams unveiled a refined brand and uniform refresh on Thursday, setting up a new look for the 2026 season while keeping the bones of their identity intact. The update is a progression from the visual identity the team introduced six years ago, with the Rams saying the goal was not to start over but to sharpen what already defines them.
That meant simplifying the LA monogram by removing its gradient coloring, giving the ram head logo a bolder, tougher look and sharpening the horn into a more defined point. Kathryn Kai-ling Frederick said the refresh is about “sharpening what already defines us,” and called it “a modern refinement” that carries the team’s history forward while matching its toughness, precision and competitiveness.
The rollout is immediate. The refreshed uniforms are available now at RamsFanShop.com and at the team’s Zillow Draft House retail pop-up at Hollywood Park in Inglewood through April 25. Starting Sunday, April 26, they will be sold at The Equipment Room on Level 4 at SoFi Stadium, with the refreshed system built around two primary uniform sets and one additional white pant option.
The Rams also said the official team colors, Royal and Sol, are unchanged, while the Bone uniform has been removed from the rotation. The evolved Royal and White primary uniforms will anchor the look moving forward, after the team introduced the Midnight Rivalry uniform last season and plans to unveil two new alternate uniforms blending tradition and modernity this summer.
What makes the refresh more than a wardrobe update is how far the team is taking it beyond the stadium. The Rams said they will work with artists on murals and brand activations across Los Angeles, including a takeover at Marathon Burger in West Hollywood with burger wraps and cup sleeves, a temporary 3D horn near the Venice Skate Park, youth-focused murals at Figueroa St. Elementary in South LA and the Discovery Cube in the San Fernando Valley, and updated scoreboard and field art at the Boys and Girls Club at Nickerson Gardens in Watts.
The club said those efforts extend its commitment to the greater Los Angeles area, and the partnership with TBWA\Chiat\Day Los Angeles suggests the team wants the refresh to live everywhere fans see the Rams, not just on game day. The question now is how much of this redesigned identity will stick once the new uniforms arrive this summer and the team begins wearing them in 2026.
