Subaru’s Outback sales fell 8.3 percent in April 2026, adding pressure to a month that ended with the automaker down 5.9 percent overall from April 2025. The Outback, one of Subaru’s established brand mainstays, was among the models that did not share in the company’s limited gains.
Only three Subaru nameplates improved in April: the WRX, Crosstrek and Solterra. Subaru sold 15,667 Crosstreks, 1,178 WRXs and 1,128 Solterras during the month, while the WRX surged 52.6 percent after Subaru reintroduced an affordable base-level trim earlier in 2026. The Solterra rose 18.9 percent from a year earlier, up from 949 units, and its year-to-date sales climbed 2.2 percent to 4,169 units.
That left the rest of the lineup in the red. The Forester was down 7.7 percent, the BRZ fell 14.5 percent to 282 sales, and the Outback’s decline added to the sense that April was a mixed month for the brand. Subaru had lost its cheapest BRZ option after a poor 2025 performance, a move that underscored how thin the margin for error can be in its lower-volume sports-car lineup.
The company also debuted the Trailseeker and Uncharted EVs in April, but the two newcomers opened with modest volumes. Subaru sold 406 Trailseekers and 519 Uncharteds, numbers that were not enough to offset declines in the broader lineup. For now, the April report shows a brand leaning on a few bright spots while its core sellers, including the Outback, face a softer market.
The question for Subaru is whether the WRX-style lift from a lower entry price can be repeated elsewhere, or whether the company will need stronger momentum from its newer EVs to steady sales in the months ahead.
