Detroit pride is on display in a new limited series that puts the spotlight on local icons and the small businesses they built. Click on Detroit published a story in 2026 about “Detroit Icon,” a project that goes inside neighborhood shops to share the people and stories behind them.
The series is built around Detroit icons, but its focus is the business owners and workers who keep those places alive. Viewers can watch the video above to learn more about the project and meet the executive producers behind it. That makes the series more than a celebration piece; it is a direct look at the people and storefronts that give the city its character.
What sets the project apart is its scale and its setting. Rather than broad citywide profiles, “Detroit Icon” narrows in on small businesses, where the story of Detroit is often told most clearly. The series highlights pride in the city through the people who show up every day and keep those businesses running.
For viewers, the next step is simple: watch the video above for a closer look at the series and the people guiding it. The story makes clear that the point of “Detroit Icon” is not just to name local legends, but to go inside the places that made them.
