Old Navy is teaming up with New York-based designer Christopher John Rogers for its second designer collaboration, a 46-piece collection of clothing and accessories that will arrive Wednesday online and in select stores nationwide.
The line will be priced from $24.99 to $84.99, giving Old Navy a fresh test of how far it can take designer-driven fashion at mass-market prices. The project follows the company’s first collaboration with Anna Sui, which launched in October 2025, and comes after Zac Posen said conversations about working with Rogers had already been underway for more than a year.
Posen said he wanted Rogers for the next step because of the way the designer works with American style, classics, joy, color and pattern. He said Old Navy has been trying to bring established icons, rising names and current stars into the brand’s orbit while keeping the clothes accessible at good value and quality.
That goal also reflects a wider shift inside Old Navy. Posen said the designer collaborations have been one of the company’s tests of its P to M process, which uses technology and digital creation at speed, and he said the company had to get the first collaboration going to help a design team led by Sarah Holme build a new muscle. In his telling, the work is not just about one collection. It is about whether Old Navy can keep making fashion that feels surprising without losing the speed and scale that define the chain.
The question now is not whether the brand can make a splash on launch day. It can. The harder task is whether Old Navy can turn a one-off collaboration into a repeatable part of its business, and Wednesday’s rollout will be the next proof point.
