Disney has revealed a first look at the exclusive merchandise for Star Wars Celebration 2027, a line built around the 50th anniversary of Star Wars: A New Hope. Tickets and merchandise pre-orders will go on sale next week, but prices have not been announced yet.
The collection leans hard into the franchise’s history. One black jacket has a gold zipper and button accents, with the 50th anniversary Star Wars logo on one side of the chest and the Star Wars Celebration 2027 logo on the other. It also includes a sleeve pocket with a gold zipper pull featuring the Star Wars logo, and the inside shows a large recreation of the poster for Star Wars: A New Hope. Another jacket is a polar fleece zip-up with Tatooine at sunset and a small 50th anniversary logo on the chest. A black spirit jersey carries a small anniversary logo on the front, while the back displays the opening crawl from Star Wars: A New Hope and the line, “A long time ago in a galaxy far, far away…”
Other pieces keep the same mix of Star Wars, Los Angeles and Celebration branding. A blue tracksuit jacket reads “Los Angeles” and “SWC 2027” on the front, with a gold zipper and white lines down the sleeves, and it comes with matching track pants. A white football jersey has black and gold striping on the sleeves, “Star Wars” and “Los Angeles 27” across the front, and a 50th anniversary patch at the bottom. A black buttoned-up baseball jersey uses gold piping and gold logos for Star Wars Celebration 2027 and the 50th anniversary of Star Wars: A New Hope. The apparel run also includes a white 3/4 sleeve shirt with black raglan sleeves and a large black anniversary logo, a black women’s T-shirt with a slightly tapered cut, the same gold anniversary logo in unisex and youth sizes, a cream-colored shirt with Luke walking in front of the Tatooine sunset, a navy tie-dye spirit jersey with key art on the back, a black T-shirt with a large key-art print, a light-yellow shirt with Luke outside his home on Tatooine and palm trees above him, and a black zip-up hoodie with a small Celebration logo on the chest and two front pockets. Another black women’s top is tapered and carries the Star Wars Celebration 2027 logo on the front.
The reveal gives fans a preview of how Disney is framing the 2027 event: as both a convention and a milestone anniversary for one of the franchise’s most recognizable films. What comes next is the real test of demand. Next week’s sales window will show whether the mix of anniversary branding, city-specific pieces and retro movie imagery is enough to turn the first look into a buying rush.
Disney has not said what any of the items will cost, leaving that question open even as the merchandise reveal begins the countdown to next week’s pre-orders.
