A new lawsuit filed Wednesday alleges JetBlue collected customers’ personal data without their consent and used it to set ticket prices, as a New York man accused the airline of tracking him while he booked airfare on its website. The proposed class action was filed April 23, 2026, by Andrew Phillips.
Phillips says JetBlue monitored his information as he searched for flights and used that data to influence pricing. He is seeking damages under the Electronic Communications Privacy Act and two New York consumer protection laws.
In his complaint, Phillips alleges the airline’s website uses technology that tracks consumers’ online browsing activity and collects data that can be used to offer different fares based on internet history, demographic and other factors. He says he was not told his information was being monitored or sold to third parties, and he argues the practice lets JetBlue manipulate prices in real time to extract as much money as possible from ticket buyers.
JetBlue denied the claims, saying it does not use personal information or web browsing history to set individual pricing. The airline said fares are determined by demand and seat availability and that all customers have access to the same fares on jetblue.com and its mobile app. JetBlue is headquartered in New York City.
The filing lands one day after JetBlue drew scrutiny on X over a post from April 18, when a user said a $230 increase on a ticket in a single day was “crazy” and said they were trying to make it to a funeral. JetBlue replied by telling the user to clear cache and cookies or book with an incognito window, a response it later called a mistake by an individual customer service crewmember. The airline said the suggested steps would not have changed the fares available for purchase.
The case puts a spotlight on so-called surveillance pricing, the practice of using personal information such as location or browser history to charge different prices for the same good or service. That approach has become a growing concern as some airlines turn to artificial intelligence to set fares, and Phillips’ lawsuit now asks a court to decide whether JetBlue crossed the line between ordinary pricing and unauthorized tracking.
